Customer Acquisition Trends in 2021

outsource customer services



Customer acquisition has always been a key factor while running a business. However, due to the recent events caused by the pandemic, companies and marketers have to adjust to the new conditions. The thing is that the initial customer acquisition strategy no longer corresponds to the working and movement features as lockdown has made its adjustments. Therefore, it’s crucial to trace the changes and wisely use them in a strategy for generating leads. Let’s look at the latest customer acquisition trends in 2021.

Re-evaluate your business goals

Due to the economic crisis caused by the pandemic, your company should have reevaluated its business goals either way. So, if you still haven’t, don’t waste much time and examine your strategy again. Moreover, 2021 is a perfect opportunity to develop a new acquisition strategy or enhance it with your marketing team.

As an option, your company can focus on offering products that would be in greater demand this year than the services of the competitors. As a result, it may imply altering or renovating the product in a particular way.

For example, Zoom adjusted to the current situation and reevaluated its business goals, transforming from a simple communication tool into a powerful video-conferencing application. Thus, Zoom Meeting admitted a  418% growth in adoption and a 169% increase in revenue due to the implemented changes in a business plan.

Communicate with the customers

As the pandemic resulted in shutting down many activities in retail and other industries, many companies perceive it as a big obstacle. However, it is a perfect opportunity for smart businesses to find a better approach to the customers. 

In order to get customer acquisition and retention, diversify the ways you communicate with your clients. For example, update your website, set the feedback, create a space where the consumers would be able to contact you faster and easier.

Embrace digital marketing and advertising more than ever

No matter what sphere your business is in, it’s significant to promote it via social media. Digital marketing is the key to the product’s success on the market as quality advertising delivers high returns. Moreover, don’t be afraid to use the full potential of digital marketing even though it has many valuable features.

As 2021 came, now’s the time to reevaluate your digital marketing strategy and implement an updated one so that you could boost your potential and raise a bigger income. For example, if your company makes email correspondence, pay attention to it and try to diversify the kinds of emails you send to the customers. Clients would be interested to find out about podcasts/webinars or other activities provided by your platform.

Try to alter your products to eliminate the competition, broaden the field of your services as many companies do now. For instance, the athletic apparel companies recently started making equipment that is necessary for the current situation: medical masks, face shields, etc. Another option may be attracting an outsource customer acquisition, which will promote your services to new clients and gain awareness of the company’s brand.

Consider how your product can assist the current situation

To implement user acquisition successfully, you should remember that particular products and services are no longer in demand due to the current situation, and some of them are, in contrast, better than ever.

Recommended articles

business developments

The Differences Between Sales & Business Development Positions

You might have heard of business development vs sales & don’t quite understand how they differ (if they are) or, if not, why these two…

inbound sales

Inbound Sales: What Their Nature Is And How To Use Them

With so many terms and notions appearing and used in sales, it becomes super easy to be lost in them. A term of inbound sales…

ops guide

Sales Ops In 2021: What They Are & What Are They Responsible For

What is a sales operations leader & how they differ from usual sales leaders a.k.a. salesmen? What are their key functions, everyday activities & role…

outsourced sales management

Ways To Increase Sales For Your Business

Any business requires sales and strives to increase them to boost revenue. There are many ways how to increase sales and we list the most…

sales acumen

What Is Business Acumen And Why It Is So Important In Sales

Speaking about definitions of business acumen, what it is exactly, what it consists of, how to develop it & how it applies in practice to…

sales process

How Formalized Sales Process Affects Sales

While sales generate revenues for companies, salesmen have their own approaches towards negotiations with prospects, closing deals & making presentations. By formalizing these efforts &…

relationship selling

What Is Relationship Selling, How It Works And What Benefits It Brings?

A professional salesperson knows many fancy words concerning their job and utilizes many approaches. One of such is relationship sales, also known as the relation-based…

outsourced sales

What Is Sales And Operations Planning

Sales and operations planning, alternatively known as S&OP or simply SOP, is an important managerial function, which is called to provide the consistency and synchronization…

outsourced sales

The Percent Of Sales Method Explanation

A percentage of sales method is one of the simplest ways of rough estimations of different business indices for all companies that sell their products…

outsourced sales

Creating the Sales Strategies In the Effective Marketing Strategy

A plan of sales is a tool that tells your employees what the company’s objectives are, what numbers a team of salespeople has to reach,…

outsourced sales

How to Structure a Company’s Sales Team

A chosen model of sales affects the profit of a company and the associated numbers like the sales department size and quota attainment. We’re looking…

outsourced sales

Reasons to Hire or Not Outsource Sales Team

More and more B2B companies realize that outsourcing may bring outstanding results to their performance and increase the sales of their products. Even though the…

call centre metrics

The Most Important Call Centre Metrics for Tracking

A good call centre is not about bringing sales or promoting the product only, but also about making decisions that impact staff performance. It is…

Business Process Outsourcing: Outsource Your Customer Support

Why does business process outsourcing work better than in-house Outsourcing? Use our article to find out everything about outsourcing customer support. 

live chat support

Why It’s Better to Outsource Your Customer Support

Today’s business industry is teeming with multitudes of advantageous and cost-saving techniques and tools aimed at enhancing a company’s productivity and performance. The highly progressive…

outsource sales calls

How to Increase Sales for Your Business

There are many ways to increase your sales for your business online. However, the main things to consider in each of your strategies are customers,…

outsource customer services

Customer Acquisition Trends in 2021

Customer acquisition has always been a key factor while running a business. However, due to the recent events caused by the pandemic, companies and marketers…

customer service outsourcing

Outsourcing Сall Сenter VS Traditional Call Center Services

Let’s delve deeper into the advantages of outsourcing call center services over traditional call center services. Over the last couple of decades, hiring a call…

call centre outsourcing companies Kyiv

Why Outsourcing Jobs in Ukraine is a Great Idea

The cost of the same category of services provided in different countries may differ significantly which may seem illogical. It is a well-known fact that…

live chat outsourcing

The Pros and Cons of Outsourcing

Are you considering the thought of outsourcing jobs abroad? Do you know what outsourcing is, how it works, and where you can do it? Nowadays,…