Increase Ad Clicks with Ad Extensions
Another way to boost your sales online is to use ad extensions in order to get more ad clicks. This feature is available both in Adwords and Bing, which allows you to make your advertising bigger by having more places to click and as a result increasing your ad’s click-through rate. Moreover, you won’t have to pay extra money for that.
For example, if your product is clothes, you may use two different links “Men’s Suits” and “Women’s Suits”, which eventually give people who are looking for new clothes two additional places to click. Therefore, you adjust the searching for your potential customers and make this process faster.
Concentrate on the existing customers
The first thing to pay attention to is to focus not on the new customers only but to retain the old ones. The statistics show that sales tend to increase with the help of the consumers who already have been transformed into existing customers.
For example, use marketing strategies to engage your existing customers via mail, calls, and social media such as giving promo codes, bonuses, etc. Customers see that you cherish them by giving them special perks and offering something which may be even unavailable for new consumers. By doing that you will keep their loyalty to your business and make them buy your products, which apparently will improve sales.
Target Similar Audiences on Facebook
Apply profound sales marketing by targeting similar audiences on Facebook. This way is perfect to boost your sales as you use the data about existing customers to find new leads like them. Hence, Facebook has such a feature that allows you to do the same targeting of common audiences.
Lookalike audiences in Facebook represent a segment of users who have the same hobbies, behaviors, and general characteristics in the database. After you upload the information on Facebook, it cross-references with their own dara that create matches in accordance with the features you choose. Also, you may use data from app installations as this information will appear valuable too.
Create a Sense of Urgency
One of the ideas to increase sales is to create a sense of urgency. In fact, it is a well-known lifehack that works pretty well when it comes to interaction with customers. The thing is that most customers positively influence the sales rate when they are offered time-sensitive special packages or limited-edition products.
Also, note that some products purchased online can be even more effective than others, but it depends on the strategy you choose. To improve sales rate, you can use Ad customizers as well in order to show a countdown on a limited-time offer. That will create a sense of urgency, and even the customer who is unlikely to buy something will think about purchasing your product. Simple psychology.
Provide as Many Payment Options as Possible
Another great way to boost your online sales is to provide as many payment options for your customers as possible, no matter whether you promote basic stuff or your expertise is business process outsourcing. It is no surprise now that most customers pay online via credit cards, so give them the opportunity to choose among the payment systems they feel the most convenient ones for them.
As consumers nowadays have a lot of choices today, not everyone prefers standard American Express. Instead of this, implement the ability to use ApplePay, Stripe, WePay, PayPal, or other systems on your website. It will significantly simplify the payment process, especially, if the customers purchase your products online. Even though it will demand optimizing your online platforms for payment systems, it will bring even more consumers in the future because of the accessibility and the space to buy a service.