10 mistakes

Ten Selling Mistakes Business Development Professionals & Entrepreneurs Make

Zurab Samushia
Feb 3, 2022

The constant development of business is an important thing to obtain sustainable profit and be competitive in your industry for a long time. Outsourcing businesses can easily prosper in the current conditions (especially during COVID) and get substantial returns on their investments. The key thing is to be wise and avoid the most frequent business mistakes, which can have a negative impact on selling.

Top 10 business mistakes among entrepreneurs

The business of outsourcing is a very promising direction. Such companies focus on a definite industry, providing expert services and complying with the highest standards. The majority of such companies work remotely. Such work has certain peculiarities. Let’s consider the most frequent mistakes to have a chance to avoid them in your company and boost the growth of your business:

  1. Focus on sales. There’re different industries, where there’s no need to sell a product. When offering, for instance, advertising services, it’s better to concentrate not on selling your product but on helping your customers promote their businesses and products through the usage of your professional product or service.
  2. Absence of belief. If you don’t believe in the product or service you provide, it might (and most often, does) end up with a failure. It’s much more effective to be sure that you have something valuable to offer to your customers. It will have a positive influence on your business revenue.
  3. Neglect relationships with people. Sales are not the only thing, which is important for business. It’s required to make efforts and invest money consistently in order to build stronger relations with all points of contact in your business: suppliers, clients, partners… Spend more time on this issue.
  4. No attention to people’s needs. A large chunk of potential clients usually decides fast on whether they need a product/service or not. For these fellows, it’s better to use emotional motivation, not an intellectual one. Thus, it’s very effective to use fears or pains to tell people about possible losses to motivate them to make a purchase.
  5. Absence of knowledge about your brand. It’s vital to know what you sell/offer, who and how can benefit from your products or services. The development of business will be faster and more productive if you offer the products you know to the right customers. Don’t be afraid of telling some of the potential buyers that a definite item amongst your offer isn’t an option for them (or isn’t the best one).
  6. Fear to discuss commissions. If any fees are added to your products or services, the issue should be discussed with a customer beforehand. Even small commissions matter. Otherwise, the lack of important financial information can lead to credibility and even the loss of a deal. Remember that your clients should trust you and be able to rely on you.
  7. No clear discussion concerning a payment schedule. Your clients should know how exactly, what sum, and when they should pay. Every detail must be observed, for instance, what amount should be paid straight away and when the rest of the sum shall be provided. This issue should be discussed at the first stage of negotiations to avoid misunderstanding at the deal closure moment or in the future. Even if a client disagrees at first, you can still negotiate on more flexible conditions to find a compromise.
  8. Forgetting about new contacts. When you come back from a conference or any other event related to your sales, you surely have to follow up with the people you met there. It will allow getting more contacts, building new cooperation, and developing your business.
  9. Poor customer relations management. Relations with clients are the most important thing to create and support a positive reputation for your brand and product. To make a good support service, it’s necessary to take care of documenting all points of contact through all the channels. Thus, you make sure to listen to your clients and provide them with prompt feedback.
  10. Ignoring an issue requiring attention. If any problem connected with customers or other things occurs, take care of them as soon as possible. Talk to the clients or use the necessary means to try solving a problem. The lack of attention can lead to the loss of confidence in your company and relations with it.


Understanding the most common mistakes, you can understand how to do business development at a more advanced level. With these useful tips, your work will become smoother and more effective.

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