Ways To Increase Sales For Your Business

outsourced sales management

No matter what is the size of your business, the area you’re working in, the product you make, or the type of your structure – you need sales to live, grow, fund new ventures, explore, and pay salaries. Below, we are considering the most effective practical ways of how to increase online sales and how to increase offline sales, too.

Ways of sales increase online explained

Working in the 3rd decade of the 21st century, you should definitely be interested in how to increase online sales since it’s impossible to ignore the growing power of the Internet in sales processes, which has been a serious trend for over a decade.

And here are awesome low-cost ways to increase online sales:

  • Google My Business. Make sure your customers can find you on a map, read reviews, hit their likes, find out your working hours, and read about the basic product offers.
  • Send e-mails to existing clients to gain up-sell. You can also ask not only to buy something but also to recommend a friend for some discount or a free offer.
  • Ask clients for feedback – let them write their reviews about your products and company online, including Google, your blog, your website, and Amazon (as well as other sale places).
  • Run regular promos – for existing and new customers.
  • Offer your products in bundles, packages, and special deals – this is highly relevant for new customers but can also be effective for existing ones.
  • More actively use social media, minding the portrait of your audience (focusing on those social media, where your audience dwells the most). You do have the portrait of your audience, do you?
  • Build a community and generate word of mouth.
  • Partner with other businesses.
  • Offer free promos and deals. If you use landing pages with limited-time offers, you will be able to establish free offers in exchange for some contact data of your prospects. In addition to that, you can establish a call-to-action button, which also improves the conversion rate (to increase the sales potential).

The list of tips on how to increase sales not only online

When we’re speaking not only about the Internet but also using other methods and channels of sales, it would be wise to list the following tips.

  • Assign the most advanced and knowledgeable salesmen to high-profit territories. These people know how to sell and that’s why you pay them a large salary. It would be expedient to set them to high-profit territories or channels to close good deals and get the most out of your potential. It would be wise to give them help in the form of beginning salesmen so as to make the latter watch and learn.
  • Focus on your top accounts. Think of what they might need on top of what you give them. A personal account manager? An individually tailored offer or a high-profile product? Better promos? A closed-type party only for tops? That’s in your hands.
  • Know the needs of your clients better. You can be helped in that by special IT tools, like a CRM system (if you still aren’t using it).
  • Find and eliminate any bottlenecks in your sales processes. Make a thorough investigation of your processes. Sometimes even something that’s working fine can be improved by 15%-30% just by giving it a very close look and discarding the fear to improve based on what you find. You can hire a professional process manager if you don’t feel qualified enough.
  • Think of how you could better convert your prospects into your customers. What do they need to become clients?
  • Attract more prospects – for instance, through a dedicated landing page for each of your products, specifically tuned for the one, not for a batch of everything you sell.
  • WIIFM. “What Is It For Me?” How your product covers the needs and pains of your customers? Improving it may directly boost the sales, as well as lowering its price if you can’t improve it yet it does not fully correspond to your clients’ needs.
  • Plan your sales funnel – it is a large chunk of work, which, however, can lead to more specific numbers of sales and more clearly defined goals.
  • Align sales with your marketing efforts. Ideally, one shall not prevail over another in the capacity and capability. Also, they must be perfectly aligned in time so when another marketing campaign starts, your sales team is ready and taught.
  • Make the SWOT analysis, explore its results, and make respective changes.
  • Learn cases and make the study of the best cases one of the routine practices to get in line with the market development.

outsourced sales team

Increase sales by utilizing the benefits of outsourced sales

One of the extremely powerful tools to boost sales is to use outsourcing. There are many professional contractors out there, each capable of bringing experience in a particular area, which you cannot or don’t have knowledge or skills to embrace. This can be anything – from mass e-mail marketing and organizing clever social media campaigns to an advertising campaign on boards and improving your website (or landing pages). The beauty of outsourcing is that you can hire a dedicated team for certain goals, set clear aims, and thoroughly plan the expenses, receiving contractually defined results, without hiring anyone for salary (and thus freeing yourself from paperwork and extra taxes).

Recommended articles

business developments

The Differences Between Sales & Business Development Positions

You might have heard of business development vs sales & don’t quite understand how they differ (if they are) or, if not, why these two…

inbound sales

Inbound Sales: What Their Nature Is And How To Use Them

With so many terms and notions appearing and used in sales, it becomes super easy to be lost in them. A term of inbound sales…

ops guide

Sales Ops In 2021: What They Are & What Are They Responsible For

What is a sales operations leader & how they differ from usual sales leaders a.k.a. salesmen? What are their key functions, everyday activities & role…

outsourced sales management

Ways To Increase Sales For Your Business

Any business requires sales and strives to increase them to boost revenue. There are many ways how to increase sales and we list the most…

sales acumen

What Is Business Acumen And Why It Is So Important In Sales

Speaking about definitions of business acumen, what it is exactly, what it consists of, how to develop it & how it applies in practice to…

sales process

How Formalized Sales Process Affects Sales

While sales generate revenues for companies, salesmen have their own approaches towards negotiations with prospects, closing deals & making presentations. By formalizing these efforts &…

relationship selling

What Is Relationship Selling, How It Works And What Benefits It Brings?

A professional salesperson knows many fancy words concerning their job and utilizes many approaches. One of such is relationship sales, also known as the relation-based…

outsourced sales

What Is Sales And Operations Planning

Sales and operations planning, alternatively known as S&OP or simply SOP, is an important managerial function, which is called to provide the consistency and synchronization…

outsourced sales

The Percent Of Sales Method Explanation

A percentage of sales method is one of the simplest ways of rough estimations of different business indices for all companies that sell their products…

outsourced sales

Creating the Sales Strategies In the Effective Marketing Strategy

A plan of sales is a tool that tells your employees what the company’s objectives are, what numbers a team of salespeople has to reach,…

outsourced sales

How to Structure a Company’s Sales Team

A chosen model of sales affects the profit of a company and the associated numbers like the sales department size and quota attainment. We’re looking…

outsourced sales

Reasons to Hire or Not Outsource Sales Team

More and more B2B companies realize that outsourcing may bring outstanding results to their performance and increase the sales of their products. Even though the…

call centre metrics

The Most Important Call Centre Metrics for Tracking

A good call centre is not about bringing sales or promoting the product only, but also about making decisions that impact staff performance. It is…

Business Process Outsourcing: Outsource Your Customer Support

Why does business process outsourcing work better than in-house Outsourcing? Use our article to find out everything about outsourcing customer support. 

live chat support

Why It’s Better to Outsource Your Customer Support

Today’s business industry is teeming with multitudes of advantageous and cost-saving techniques and tools aimed at enhancing a company’s productivity and performance. The highly progressive…

outsource sales calls

How to Increase Sales for Your Business

There are many ways to increase your sales for your business online. However, the main things to consider in each of your strategies are customers,…

outsource customer services

Customer Acquisition Trends in 2021

Customer acquisition has always been a key factor while running a business. However, due to the recent events caused by the pandemic, companies and marketers…

customer service outsourcing

Outsourcing Сall Сenter VS Traditional Call Center Services

Let’s delve deeper into the advantages of outsourcing call center services over traditional call center services. Over the last couple of decades, hiring a call…

call centre outsourcing companies Kyiv

Why Outsourcing Jobs in Ukraine is a Great Idea

The cost of the same category of services provided in different countries may differ significantly which may seem illogical. It is a well-known fact that…

live chat outsourcing

The Pros and Cons of Outsourcing

Are you considering the thought of outsourcing jobs abroad? Do you know what outsourcing is, how it works, and where you can do it? Nowadays,…